Nuts about Mutts
Publisher: Grandpa Beck’s Games
Involvement: Graphic Design, Logo, Art Direction, Development, Rulebook Edits, Copywriting
Scope of project: We used this game as a starting point for a complete rebrand of Grandpa Beck’s Games. We created a new publisher logo, a template for all new games and revised editions (such as this game), a unique player info graphic and iconography, and a general concept of elevating the brand while still keeping them relevant to their existing casual market. Nuts about Mutts originally did not have a theme. After reviewing the game, we felt a dog-walker theme would work perfectly and wrote a narrative to establish this concept. We added iconography to the action cards and unified the visual elements to be more easily understood while playing.
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